THE BRAIN REVOLUTION
Category
Brand identity, copywriting, illustration, web design, CX
Date
2021
Brief
Designing a campign aimed at 20-40 year olds, to raise awareness
of the gender imbalance of Alzheimer’s and empower women to fight their odds.
The first design iteration of this project won a 2021 Bronze Indigo Award in Design for Social Change.
My approach
Did you know women are twice as likely to get Alzheimer’s than men?
I designed the campaign to target women aged 20-40, the period defined as the ‘window of opportunity’ to prevent or delay Dementia symptoms. The look and feel evokes empowerment and rebellion, using illustration and a punchy look and feel to create a fresh approach to a tired and serious subject matter. Contrasting colours reflect the essence of the campaign; A disruptive, confident approach to an important topic. The copywriting and illustration aims to educate and evoke a drive to create noise around the topic, making this feel important for the audience today.
