I worked with our team to develop the brand from the basic elements to a fleshed out identity with house imagery, a bespoke suite of icons and a data visualisation style. As a brand guardian, I created a digestible set of brand guidelines to elevate our in-house creative capability amongst non-designers and improve our outputs to professionalise the business. I also collaborated with clients and our design team to deliver published reports, print collateral for events, social media posts, and pitch decks.