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ACOG

Category

Brand development, brand guidelines

Date

2023

Brief

ACOG was established in 2019 to coordinate the delivery of key elements of the UK’s Airspace Modernisation Strategy. They needed formal brand guidelines creating to support consistency across all brand touchpoints.

My approach

As part of the creation of the guidelines, I also took the core brand elements and developed these further to help the brand feel cohesive. The outcome was a comprehensive set of guidelines with direction on how to use the elements to create strong design, reflective of the brand values.

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