Brief

ACOG was established in 2019 to coordinate the delivery of key elements of the UK’s Airspace Modernisation Strategy. The brief was to create formal brand guidelines to enable consistency across all brand touchpoints, and sharpen up their look and feel. 

My approach

​As part of the creation of the guidelines, I wrote all the copy to ensure there was clarity, precision and meaning behind each section. I took the core brand elements and developed these out further to help the brand feel interesting and flexible whilst remaining cohesive. The outcome was a comprehensive set of guidelines with direction on how to use the elements correctly to reflect the brand values.