Brief & approach

Vodafone was undergoing a significant and sensitive operating-model transformation and sought consulting support to manage internal comms throughout this change. 

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I worked with our creative director and team of consultants to craft a strategic messaging framework, comprehensive communication plan and emergency comms plan (incase of a breach). 

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The project also involved interviewing Vodafone stakeholders to build an accurate RACI, significant cross-collaboration, and working with the creative team to ensure messaging was aligned to visuals.