I led art direction, strategic review and sign-off of all external agency-produced assets, across flagship campaigns and event. This included guiding agencies on brand application during the global rollout of TikTok’s brand refresh. Vital to that, I defined where the brand could flex creatively, and where consistency was critical.

The scope of design delivery spanned multi-channel outputs including digital reports, animated campaign assets and social content. I managed tight-deadline briefs between a team of two, later working independently, and collaborated with internal marketing leads, copywriters and events teams.