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A luxury brand concept for a Hawaiian sea salt producer centred on sustainability and storytelling.

Brand identity, Packaging,
Illustration, Copywriting




Native produces a range of sea salt products that target the high-end customer. The brand goes beyond the product, with a rich background story detailing the family-run salt harvesting process and the health benefits of each variety. The refined packaging design heroes the heritage of the brand through deep colours and a collection of delicate illustrations.

Wide tracked sans serif type creates impact and an element of luxury. The hand written type contrasts, to create a friendly tone, reflecting a personal touch. Sepia tone imagery helps to convey the heritage feel and attention to detail with close-up shots relating to ingredients and product origin. 

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