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HAKONESPHERE
Category
Brand identity, web design, print, copywriting
Date
2020
Brief
To create a re-brand concept for the Hakone Open Air Museum,
a museum and sculpture park in Japan for all ages, to boost ticket
sales and improve digital presence.
My approach
I wanted to create an identity reflective of the expansive outdoor views, with an ethereal feel that transports and inspires visitors. I used pink and green to represent art and nature working together in tandem. This is contrasted with a deep grey to ground the look and feel. The brand feels soft and welcoming; exciting enough for children and sophisticated enough for adults.
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