VODAFONE
Category
Transformation/change management, CX
Date
2018
Brief
Vodafone was preparing for a partnership with IBM, combining their respective expertise in connectivity and computing power to help accelerate the introduction of new applications, and their strategy to drive consistent and open Cloud management. Our consultancy was brought on board to help manage the impact this partnership would have on Vodafone's internal teams. We were responsible for all internal communications regarding the changes.
More info can be found here and here.
My approach
We approached the project initially by undergoing stakeholder interviews to understand the organisational structure of the team and the wider business, the risks, dependencies and inter-team dynamics. We wanted to absorb as much information as possible to make sure all communications were mindful of nuances within teams and their history with change, so that messaging felt relevant and considered. We then set up a messaging house and built a comms plan around this including a visual brand for the 'case for change' that would go on to build buy-in with employees.
We also set up a contingency plan to manage and mitigate the impact of a leak in the programme. As information was sensitive, we wanted to ensure all eventualities were prepared for. This included preparing for multiple scenarios, laying out our guiding principles for the comms, and working out the best process for invoking the plan.