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JORJA SMITH
Category
Art direction, photography, print
Date
2021
Brief
This is a vinyl cover concept for Jorja Smith's Blue Lights, the lead single off her debut album, that sheds light on racial stereotyping and profiling.
My approach
I wanted to create a vinyl cover that would implicitly highlight the issues Smith touches on. Using a soft fabric to create creases with shadows and pathways was key to creating the texture and mystery needed.
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