Native produces a range of sea salt products that target the high-end customer. I wanted the brand to go beyond the product packaging, to create an emotive identity for the audience to resonate with. I created a rich background story detailing the family-run salt harvesting process and the health benefits of each variety. The refined packaging design heroes the heritage of the brand through deep colours and a collection of delicate illustrations. The sepia tone imagery nods to the history and origins.