I wanted to create a brand reflective of the outdoor space and expansive views, with an ethereal feel that transports the audience and leaves them feeling inspired. The combination of the pink and green represents the combination of art and nature working together in tandem. This is contrasted with a deep grey to ground the look and feel, and a delicate typeface, The brand feels soft and welcoming, inclusive of all; exciting and engaging enough for children and sophisticated enough for adults.