The client wanted to create a brand that reflected a balance of data with a human feel. As this brand would sit within the family of the Stonehaven and Robertsbridge companies, we kept this in mind; using aspects of the existing brands in a different way, to feel disruptive yet familiar. I created the wave form, now the distinctive element of the brand, to evoke a sense of acceleration, momentum and collectiveness. On the imagery front, we wanted to reflect the people at the heart of the data and insights, by building a collection of on the ground, point of view shots,, showcasing people in their daily lives. By keeping faces turned away or blurred in motion, we were able to use imagery that felt relevant across different regions.