My approach

Did you know women are twice as likely to get Alzheimer’s than men? The Brain Revolution is an integrated campaign to raise awareness of this gender imbalance and empower women to fight their odds. The campaign targets women aged 20-40, the period defined as the ‘window of opportunity’ to prevent or delay Dementia symptoms. The design evokes empowerment and rebellion, using illustration and a punchy look and feel to create a fresh approach to a tired and serious subject matter. Contrasting colours reflect the essence of the campaign; A disruptive, confident approach to an important topic.  The copywriting and illustration aims to educate and evoke a drive to create noise around the topic, making this feel important for the audience today.