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ACOG was established in 2019 to coordinate the delivery of key elements of the UK’s Airspace Modernisation Strategy.

Brand Guidelines,
Copywriting, Art Direction


Oct 2023


ACOG had a need to create a set of brand guidelines to provide support for future design work, and build out their visual language. From a basic colour palette, typography and logo, a full set of guidelines were created, and graphic elements developed. This also included crafting the brand language to make these creative choices purposeful.

Alongside the Brand Guidelines, a bank of imagery was curated to fit the values of ACOG and align with the look and feel of the wider brand.

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