TANIA SHEIKH

Graphic & Experience designer

Branding

I have worked with companies at varying levels of brand maturity and recognise the importance of breaking down values and strategy, in order to make a brand identity purposeful, cohesive and impactful.

Experience

Putting people at the centre of all design has a significant influence on the impact. My background in change management has been a great foundation for this, and I am working to ensure experience design is integrated in all projects.

Transformation

My background in change management has focused on large business transformations. Spending time to understand the logic, process, stakeholders and dynamics of a business is invaluable in forming a successful strategy to embed lasting change.

Print

Print work can create natural touch points for people to engage with in familiar environments. I have worked on a variety of print campaigns from corporate events to weddings, and really enjoy seeing brands come to life in a tangible way.

Animation

Integrating a form of movement can really elevate a logo or campaign and convey personality. It's been fun to experiment with animation over the past few years and think about how movement expresses values and tone.

tania
sheikh

Graphic & Experience Designer

About

After graduating with a degree in Economics and working in Management Consulting, I transitioned into the world of Graphic Design. This may sound like a drastic shift, but as an innately creative person this was a fantastic opportunity to learn more about a field I had never had the chance to formally pursue.

My consulting experience focused on change management, navigating the challenges around business transformations and seeing firsthand the impact of great communication. Since then, I have worked with a range of agencies and clients, primarily in the b2b space. The breadth of my background and experience helps me to approach projects from a unique perspective, balancing an analytical mindset with empathy and creativity.

My creative work has also covered a range of areas of personal interest to me, including event design, women's health, and anything food related! Most recently I have been exploring the field of experience design to help create more considered and impactful work.

Expertise

Brand
identity

I have worked with companies at varying levels of brand maturity and recognise the importance of breaking down values and strategy, in order to make a brand identity purposeful, cohesive and impactful.

Experience
design

Putting people at the centre of all design has a significant influence on the impact. My background in change management has been a great foundation for this, and I am working to ensure experience design is integrated in all projects.

Print
design

Print work creates touch points for people to engage with, without feeling forceful or promotional. I have worked on a variety of print campaigns from corporate events to weddings, and really enjoy seeing the brands come to life through tangible print work.

Animation

There are rarely brands or campaigns these days that don't showcase some form of movement. Understanding how animation works and creating animated logos, data visualisations, and social campaigns has been extremely valuable.